Welcome!
The Book Review Blog - book reviews written by bloggers - comics, journals, novels, handbooks, dictionaries, any genre, anything. Join us!

Book Swap Meet
Interested in swapping books? Meeting reviewers? Drink coffee? Details located here and here. If you need any help, email us!

Contributors
@ * + ash
@ + bee b
@ + daniel joshua
@ + enia
@ + eyeris
@ + ferith
@ + fooji
@ * + graceshu
@ * + hani
@ + jenn
@ + irene
@ + ivan
@ + julianne
@ + kherying
@ + firefirefly
@ + meesh
@ * + minishorts
@ + raZZbeRRy
@ + rach
@ + steph t
@ + strizzt
@ + syarfina
@ + sixthseal
@ + t-boy
@ + vlad
@ * + wena

Blogs On Books
+ BicaraKu
+ BookGobbler
+ Daphne
+ Nizam Zakaria

Ebook Software
+Adobe Acrobat
+Palm Reader
+Mobipocket
+Microsoft Reader

Places to find Ebooks
+Simon & Schuster
+Palm Digital Media
+Fictionwise
+Mobipocket
+Knowbetter Lending Library
+Project Gutenberg

Other Links
+blogwise
+blogger
+haloscan
+sitemeter
+pps

Archives
31.08.03   07.09.03   14.09.03   21.09.03   28.09.03   05.10.03   12.10.03   19.10.03   26.10.03   02.11.03   09.11.03   16.11.03   23.11.03   30.11.03   07.12.03   14.12.03   21.12.03   28.12.03   04.01.04   11.01.04   18.01.04   25.01.04   01.02.04   08.02.04   15.02.04   22.02.04   29.02.04   07.03.04   21.03.04   28.03.04   04.04.04   11.04.04   18.04.04   25.04.04   02.05.04   09.05.04   16.05.04   23.05.04   30.05.04   06.06.04   13.06.04   20.06.04   27.06.04   04.07.04   11.07.04   18.07.04   25.07.04   01.08.04   08.08.04   29.08.04   05.09.04   12.09.04   19.09.04   26.09.04   03.10.04   17.10.04   24.10.04   31.10.04   07.11.04   14.11.04   21.11.04   28.11.04   05.12.04   12.12.04   19.12.04   02.01.05   09.01.05   23.01.05   30.01.05   13.02.05   20.02.05   24.04.05   01.05.05   15.05.05   29.05.05   05.06.05   12.06.05   19.06.05   26.06.05   17.07.05   24.07.05   31.07.05   07.08.05   14.08.05   21.08.05   28.08.05   11.09.05   18.09.05   02.10.05   09.10.05   06.11.05   13.08.06   19.08.07  

Stats

RSS Feed powered by RSSify at WCC

Atom Feed

 
Thursday, September 04, 2003
Nick Usborne - Net Words, Creating High Impact Online Copy 

Title: Net Words
Author: Nick Usborne
Catagory: Web Usability
Ratings: 9/10
This is an excellent book by Nick Usborne on writing online that dissects the Internet culture and how consumers and users react towards writing on the web - the main and true source of imparting information. It teaches business sites how to add competitive advantages to their web activities by differentiating themselves with effective and ethical writing - where marketing, advertising, and where other e-commerce business activities are concerned.

I've been made aware of several elements of web usability and copyrighting that I've previously been somewhat complacent about, together with useful examples, take for example under Only Words Will Set You Apart - Great Copy Has Always Differentiated Companies:
Avis - Because we're only number two in rent-a-cars, we try harder.

It also emphasizes on how usability engineers should work closely with copyrighters to produce an awareness of considering copywriting as part of the web development process. In the same vein, he quotes Jakob Nielsen as saying -
When writing for the web, you're not only affecting the content - you're affecting the core user experience because users look at the text and headlines first. Although its important to be grammatically correct, it is also important to present the content in a manner that draws in readers.

These are just highlights that I find extremely helpful in writing my project report. Other concepts and discussions that deserve mention are - the impact and velocity of words, building customer relationships with words, the language of permission, personalization, the role of copywriting in e-commerce, thinking like a direct marketer, among others.

Verdict - Heightens web developer's awareness of how powerful words are on the Internet. A simple and easy 250-paged read with fonts that are friendly to tired eyes - but then again, it is about copywriting.

graceshu  # 9:41 PM
|