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Tuesday, January 27, 2004
The Books That Matter 
A very useful list I came across, with its own symbolic legend to describe its degree of er. "matter-able" [pardon my sentence structure & vocab, havent been sleeping well]. This recommended reading list for various disciplines is taken from the Sept 2003 issue of Business 2.0. I thought it was particularly useful to reproduce it since you need to subscribe to read the article in the website..
Legend: Ac - Academic, In - Insider, BB - Bad Behavior, Mo - Manifesto, BI - Big Ideas, FS - Failure Stories, AR - Good Airplane Reading, DR - Dense Reading, !! - Use With Caution, SS - Success Stories, Fi - Fiction, Cl - Classic, CS - Contains Case Studies, HP - Historical Perspective, PC - Poignant Critique

Pillars of Capitalism
The Wealth of Nations , Adam Smith (1776) - Cl,DR
Capitalism, Socialism and Democracy , Jospeh A. Schumpeter(1942) - BI,Ac,DR
The Affluent Society , John Kenneth Galbaraith (1958) - BI,Ac,PC
Capitalism and Freedom , Milton Friedman (1962) - BI,Mo,Cl

Management
The Principles of Scientific Management , Federick W. Taylor (1911) - !!,Cl
The Practice of Management , Peter F. Drucker 1954) - Cl,Ac
My Years With General Motors , Alfred P. Sloan (1963) - In,SS,CS
The Fifth Discipline , Peter M. Senge (1990) - Ac,BI

Strategy
The Art of War, Sun Tzu (c. 300 BC) - !!,Cl
Competitive Strategy , Michael Porter (1980) - Ac,DR,Cl
Built to Last , Jim Collins and Jerry I. Porras(1994) - CS,SS
Banvard's Folly , Paul Collins (2001) - FS,CS,AR

Innovation
The Structure of Scientific Revolutions , Thomas S Kuhn (1962) - Cl,BI,DR
The Disney Version , Richard Schikel (1968) - SS,CS,PC
The Double Helix , James D. Watson(1968) - SS,BI
The Innovator's Dilemma, Clayton M. Christensen (1997) - BI,FS,CS''

Leadership
The Manual , Epictetus (1st Century AD) - BI,AR
The Prince , Niccolo Machiavelli (1513) - Cl,!!,Mo
Moby-Dick , Herman Melville (1851) - Fi,DR,BB,FS
Shackleton's Way , Margot Morrell and Stephanie Capparell (2001) - SS,AR
The Change Makers , Maury Klein (2003) - CS,SS,HP

Marketing
The Theory of the Leisure Class , Thorstein Veblen - Cl,BI,DR
Ogilvy and Advertising , David Ogilvy (1983) - SS,Cl,CS
PR! , Staurt Ewen (1996) - HP,AR
The Cluetrain Manifesto , Rick Levine, Christopher Locke, Doc Searls and David Weinberger (2000) - Mo,!!
No Logo , Noami Klein (1999) - PC,Mo
The Tipping Point , Malcolm Gladwell (2000) - Cl,BI,SS

Investing
The Intelligent Investor , Benjamin Graham (1949) - Cl,BI
A Random Walk Down Wall Street , Burton G. Malkiel (1973) - AR,PC
What Works on Wall Street , James P. O'Shaughnessy (1996) - Ac,HP

Booms and Busts
Extraordinary Popular Delusions and the Madness of Crowds , Charles Mackay (1841) - Cl,BI,DR
Manias, Panics and Crashes , Charles P. Kindleberger (1978) - Ac,DR,HP
Dot.con , John Cassidy (2002) - FS,BB
Extravagance , Gary Krist (2002) - Fi,HP,BB

The Business of Technology
The Mythical Man-Month , Frederick P. Brooks Jr. (1975) - FS,CS,Cl
The Soul of a New Machine , Tracy Kidder (1981) - CS,In,BI
Fire in the Valley , Paul Freiberger and Michael Swaine (1984) - CS,BI,HP,AR
Perfect Store: Inside eBay , Adam Cohen (2002) - SS,CS

Greed
Liar's Poker , Michael Lewis (1989) - BB,AR,In,Cl
Babarians at the Gate , Bryan Burrough and John Helyar (1990) - BB,FS,In
Bombardiers , Po Bronson (1995) - AR,Fi,BB
Cosmopolis , Don Delillo (2003) - Fi,BI

Working Life
Seize the Day , Saul Bellow (1956) - Fi,PC Read Review
Working , Studs Terkel (1972) - Cl,HP
Nikel and Dimed , Barbara Ehrenreich (2001) - In,PC

Biography
Citizen Hearst , W.A. Swanberg (1961) - Cl,HP,BB
Dossier , Edward Jay Epstein (1996) - BB,HP
Carnegie , Peter Krass (2002) - SS,AR
Wheels for the World , Douglas Brinkley (2003) - SS,!!,HP

Envisioning the Future
The Foundation Tilogy , Isaac Asimov (1951-1953) - Fi,PC
Neuromancer , William Gibson (1984) - Fi,Cl,AR
Snow Crash , Neal Stephenson (1992) - Fi,AR Read Review
Smart Mobs , Howard Gheingold (2002) - BI,PC
Actually, I've read only three of the above books, and you can read the book reviews of Snow Crash & Seize The Day made by contributors Adrian and Chooki. Anyone else read any of these 54 books? Suggestions, opinions, discussions, reviews & comments welcomed.

graceshu  # 7:05 PM
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