Kiley writes about the most admired car maker in the world; Bavarian Motor Werke. Starting from the very beginning, he explores the company as an aircraft engine manufacturer (The BMW logo actually depicts an aircraft engine propeller against the blue bavarian sky) and thread the course of action the lead the company to become a renowned car maker. In each historical segment, he dwelve deep into each person responsible in the company. From the founders, the owners, chairmen, chief executives and the top management.
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